The Seto Ceramics Festival
The Setomono Festival is an incredible celebration of traditional pottery and ceramics dedicated to honoring Seto, Aichi Prefecture's rich ceramic heritage. Mark your calendars for September 14 and 15, 2024, and get ready to immerse yourself in a vibrant showcase of craftsmanship, history, and culture. This festival is a must-visit for pottery enthusiasts, festival-goers, travelers, and families interested in Japanese culture and traditional arts. Don't miss out on this unique experience!
Located about 30 minutes by train from Nagoya, Seto is one of Japan's most historic ceramic-producing areas. Whether you are a pottery enthusiast, a fan of Japanese festivals, or simply looking for an exciting cultural experience, the Setomono Festival has something for everyone.
History
The Setomono Festival was first held in 1932 (Showa 7) as an industrial celebration to honor the legacy of Kato Tamikichi, the "father" of modern Seto ware. Kato Tamikichi (1771–1824) was a pioneering figure in Japan's ceramic history, credited with revolutionizing pottery production in Seto.
In the early 19th century, Kato Tamikichi journeyed to Arita, Kyushu, Japan's porcelain production center, studied techniques, and transformed Seto's pottery industry by introducing porcelain production and innovative techniques like white porcelain and cobalt blue underglaze that Seto is now famous for.
The Setomono Festival was initially established to honor his legacy. Over time, the event has evolved into Japan's largest ceramic festival, drawing thousands of visitors annually. Presently, Seto is among Japan's six ancient kilns, and the term "Setomono" (meaning "Seto things") is widely associated with ceramics across Japan.
What to Expect
The immersive, two-day event is packed with activities highlighting the city's ceramic heritage. You'll find pottery markets, hands-on ceramic workshops, exhibitions, and traditional performances that showcase Seto's unique cultural identity. Whether you're a seasoned pottery enthusiast or a curious traveler, there's plenty to explore at this exciting festival.
The Setomono Ceramics Festival September 14~15, 2024
Events
Setomono Bargain Market
One of the festival's most famous highlights is the Setomono Bargain Market, Japan's largest ceramic market. It's a bustling, lively event that attracts visitors from all over the country. The market offers a wide selection of discounted pottery and ceramic goods, featuring both traditional Seto ware and modern designs. This makes it a perfect place to find unique souvenirs or gifts for friends and family.
The market stretches along the banks of the Seto River and throughout the streets, providing a perfect setting for strolling, shopping, and soaking up the festival atmosphere. Vendors offer a variety of items, from delicate porcelain to rustic earthenware, at prices to fit every budget. Whether you're searching for a beautiful tea set, a handmade vase, or a distinctive Japanese ceramic piece, this is the place to be.
Dates and Times
September 14 (Saturday)
09:00–18:00
September 15 (Sunday)
09:00–17:30
Location
Along both sides of Seto River, Kamagami Street, Partito Seto Station Square, Setogura Outdoor Plaza
Bargain Market MAP
Additional Events
Fireworks Display September 14!
Fireworks are set to illuminate the night sky on September 14, 2024. Scheduled to begin at 18:25, the display will last for approximately 20 minutes, featuring around 1,000 fireworks that promise a breathtaking spectacle. The event, centered around the Meitetsu Seto Line's Owari Seto Station and various locations throughout Seto City, attracts attendees from near and far. Should inclement weather occur, the festival has a contingency plan to postpone the fireworks to the following day, September 15, with a slightly adjusted schedule from 18:05 to 18:25. This annual event, with its vibrant pyrotechnics, is a highlight for the city and a visual feast for festival-goers.
Pottery Coloring Experience at STUDIO 894
For a more hands-on experience, head to STUDIO 894 and try your hand at pottery coloring. This family-friendly activity allows you to paint and personalize your own ceramic piece, which will later be fired and ready to take home as a one-of-a-kind souvenir.
It's a fantastic way to engage with Seto's artistic traditions while tapping into your creativity. Participants are provided with everything they need to paint their ceramic piece, including a wide variety of colors and brushes. Whether you're a seasoned artist or a beginner, this workshop is a fun and accessible way to experience traditional Japanese pottery.
Dates and Times
September 14 & 15
(Saturday & Sunday)
10:00–15:30
(last entry)
Location
STUDIO 894 MAP
Pottery Wheel Experience
If you've ever wanted to try making pottery from scratch, this is your chance! The Let's TRY! Pottery Wheel Experience allows visitors to use an electric pottery wheel to create their own ceramic masterpieces. Suitable for all ages, this workshop is a fun and engaging activity for individuals, families, and groups.
After your session, your pottery piece will be fired and shipped to you. You'll have a personal and practical souvenir to remember your trip to Seto. There's something truly special about crafting your own piece of pottery, and this experience is a must-try for any visitor interested in the ceramic arts.
Dates and Times
September 14 & 15
(Saturday & Sunday)
10:00–16:00
Location
Shinano Ceramics Center, Pottery Classroom
Tel: (056)184-0894
(Reserving in advance is recommended.)
Cost
¥2,000 per piece (includes firing, shipping extra)
Studio 894 MAP
Aichi 2025 International Arts Festival Countdown Event
The Aichi 2025 International Arts Festival is coming up soon, and it's a great chance to check out handmade crafts and artistic goods made by local artists. The event will be held at the Seto Suehirocho Shopping Street, which will be bustling with activity. There will be artisan booths showcasing unique handcrafted items. Visitors will have the opportunity to browse through a wide selection of creative goods, including jewelry, textiles, and original art. The festival's artsy atmosphere provides a wonderful opportunity to support local artists and discover unique creations that you won't find anywhere else.
Dates and Times
September 14 & 15
(Saturday & Sunday)
10:00–15:00
Location
Seto Suehirocho Shopping Street
Seto Suehirocho MAP
Seto Yakisoba Plaza
Of course, no festival is complete without some delicious local food! The Seto Yakisoba Plaza offers festival-goers the chance to sample Seto Yakisoba, a beloved local dish consisting of stir-fried noodles. In addition to yakisoba, you can also try regional specialties like Toyokawa Inari Sushi (seasoned tofu pouches filled with sushi rice) and Takahama Torimeshi (rice cooked with chicken).
Dates and Times
September 14 & 15
(Saturday & Sunday)
10:00–15:00
Location
Meitetsu Kyosho Parking Lot (west of Owari Seto Station)
This is the perfect place to take a break from the festival's activities, enjoy some delicious Japanese food, and soak in the festive atmosphere.
Meitetsu Kyosho Parking Lot MAP
Kumamon and Seto-chan Appearances
A fun highlight for families and mascot lovers is the appearance of Kumamon, the famous bear mascot from Kumamoto Prefecture, along with Seto-chan, the local Seto mascot, at the festival. Visitors can enjoy live performances and take photos with the mascots, creating a memorable experience for children and adults alike.
Kumamon's energetic performances are always a crowd-pleaser, and Seto-chan adds a local touch to the festivities. This event is a must-see for anyone looking to experience a fun part of Japan's mascot culture.
Dates and Times
September 14
11:05 & 14:20
September 15
11:00 & 14:30
Location: Setogura Hall
Located inside the Setogura Museum, Setogura Hall is just a 5-minute walk from Owari Seto Station. It's a central venue for the festival and a hub for live performances and mascot appearances.
Setogura Hall MAP
Traditional Craftsmanship Demonstrations
Visitors to Aono Hiroba can watch master artisans demonstrate traditional Japanese pottery-making techniques that have been passed down through generations. These live demonstrations provide a rare glimpse into the skill and artistry behind Seto's famous pottery. It's a fantastic opportunity for visitors to see the intricate techniques used by master potters up close. Even if you don't speak Japanese, watching the artisans at work is a fascinating experience that transcends language.
Dates and Times
September 14 & 15
(Saturday & Sunday)
10:00–12:00
13:00–15:00
Special session on September 15 at 15:00
Location: Aono Hiroba
(Commemorative Bridge North Square)
This venue is located by the Commemorative Bridge near Seto River, just a 10-minute walk from Owari Seto Station. Aono Hiroba is the heart of the festival, hosting pottery workshops and live demonstrations demonstrations throughout the event.
Aono Hiroba MAP
Getting There
Getting to Seto from Nagoya is easy, and there are several convenient transportation options for visitors:
By Train from Nagoya Station
Take the Meitetsu Seto Line from Sakaemachi Station to Owari Seto Station. The journey takes about 30 minutes. Trains run frequently, so you won't have to wait long to start your festival adventure.
From Owari Seto Station
Once you arrive at Owari Seto Station, most of the festival's key venues—such as Setogura Museum, Aono Hiroba, and Seto River—are within a 5-10 minute walk. Festival maps and signs (often in English) will help you navigate the area easily.
Why Go?
The Setomono Festival in Seto City celebrates traditional pottery and ceramics, offering hands-on experiences, markets, and craftsmanship demonstrations. The festival offers visitors and travelers alike a unique chance to experience Japan's rich ceramic heritage.
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